How exactly does facebook ads work?

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How exactly does facebook ads work?​



You have created a Facebook profile for your company, but unfortunately this has not yielded much. The number of page likes is around a few hundred and people do not really click through to your company website. How do you ensure that this improves? You can with the help of Facebook Ads! Here we explain exactly what you can do with this.





What are the benefits of Facebook Ads?​


Placing Facebook Ads has a number of advantages over other advertising methods. For example, you can decide for yourself what your goal is. Do you want more page likes, more website visits or more conversions? You can indicate this when creating the advertisement and the amount you pay will be calculated on the basis of this. You can set how much you want to pay per day and you can also indicate until when the advertisement should be displayed. Facebook will then indicate what the expected results will be.

You can also choose a very specific target group when advertising on Facebook. You can, among other things, set the age category, gender and interests of your ideal target group. The Facebook Ads will then only be displayed to people who meet these requirements.


Determine the objective of your ad​


If you are going to create a Facebook Ad, you must first choose what the purpose of this ad is. If you choose to promote your page, you create an advertisement that aims to increase the number of page likes. Facebook indicates the expected number of views when setting the ad. You can choose to pay per thousand views or you can pay a specific amount per page like.

Another possibility is to promote a certain post on your page. You then choose which message you want to promote and you can indicate whether you want to pay per thousand views or per engagement with the message. You can also promote your website with Facebook Ads, where you can pay per thousand views or per click on your website. You can also choose to create an advertisement that focuses on website conversions. You can also pay per thousand impressions or you can offer an amount per conversion.

Other goals you can set when advertising with Facebook Ads include the number of installs of your app or engagement with the app. You can also choose to set up a local advertisement, so that you can easily reach people in the vicinity of your company. In addition, you can also generate leads or increase the number of views of a particular video. You can also use Facebook Ads very well to generate more visitors for your event or more claims from your offers.







Set target group​


Once you've determined what the objective of your ad is, you can set the target audience. You can choose whether you want to advertise to men, women or both and in which age category your ideal target group falls. You can also indicate the location and language of your target group. You can also further detail your target group by indicating where their interests lie. It is also possible to only advertise to people who have registered for a certain Facebook page, Facebook app or an event.

You should not make the target group too specific (then you can reach fewer people), but certainly not too broad. Think about who will be most interested in your product and where their interests lie. Based on this, you can then set the right target group.


Choose budget and duration​


After setting the target group, it is time to choose a budget. How long do you want the ad to be displayed and what amount do you want to spend per day? You can always start with a low amount to test whether your ad is working as expected. However, it is also possible to change or interrupt your advertisement in the meantime. Do you only have a small amount to spend? In most cases it is still advisable to spread this over a slightly longer period (for example seven days). You can of course also choose to run your ad continuously, if you have the budget for this.


Design advertisement​


The next step is to design the ad. Make sure you do this to the best of your ability as this will also greatly affect the results. When designing the ad, remember to appeal to the target audience. What do they find interesting and what do they need? List the benefits it gives them to like your page, visit your website, or make a purchase. Of course, this depends on the type of ad you've chosen. However, don't make your story too long, because then far fewer people will read it. It is strongly recommended that you always include a matching image in your ad, as this will make the message stand out and appeal more.


Measure and adjust results​


With Facebook Ads you can easily measure your results in different ways. If you go to 'Manage Ads' in your Facebook account, you can view the results of your ads. Here you can view the current and expired ads and find out what the ads are or have done. You can view the costs, the duration and the number of views per ad, but also the price you pay on average for a certain promotion. For example, if you promoted your page, you can see how much you paid on average for a like. Do you think an ad is not delivering the right results? Then you can see if you can adjust the advertisement or the target group to achieve better results.

If you want to change the target group of your advertisement, it is best to take a look at the statistics. Here you can find a lot of information about your target audience and engagement with your page. This way you can see what gender your fans have, in which city and country they live and in which age category they fall. You can also see the number of page views and the number of actions on the page and this can also be broken down into gender, age category and location. You can use this data to adjust the target audience of your ads and achieve better results.


Google AdWords or Facebook Ads?​


In the past, companies often advertised via Google AdWords, but Facebook advertising is now also very interesting. What do you choose now as a company? Advertising with Facebook Ads has a number of advantages over Google AdWords: you can set a more specific target group and you can easily track the results (and insight into the target group). With Google Adwords, however, you choose to advertise to people who search for a certain search term and this can also be very relevant.

As a business, it's probably best to try both forms of advertising. Also try this with a number of different ads and target groups/search terms, because the ad may not yield any or few results due to the choice of the wrong ad, target group or search term. That way you can ultimately see which way of advertising works best for your company. For example, look at the average cost per website click, but also at the relevance of the website clicks.

If you get five website clicks for a euro from a Facebook ad and one of these people buys something and from AdWords you get ten website clicks for a euro and none of these people buy anything, then it is better to expand your Facebook Ads more. and reduce AdWords. It's best to always do something with both of these forms of advertising, but you can put more money into the advertising method that works best for your company.
 
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